Athkur Suman
Research Scholar, Sunrise University, Alwar
Ankur Oni
Assistant Professor, Sunrise University, Alwar
Abstract
The research also looks at whether or not these views differ based on other demographic categories. The pervasiveness of e-marketing has an effect on customers' online shopping habits, including when, where, and what they buy. It also impacts consumers' preferences, decisions, and newline way of life. People's lifestyles now include online buying. It's hard to deduce the underlying motivations behind customers' choice to buy some products over others. The effect of e-marketing on online shopping habits must be investigated. The dominance of digital channels in marketing has led to a general trend away from more conventional strategies. On July 15, 2020, PRNewswire reported that the total value of digital advertising and marketing will rise to US$640.2 billion by 2027, representing a compound annual growth rate (CAGR) of 10.3 percent between 2020 and 2027. The market for displays is forecast to rise at a CAGR of 12%, reaching $350.6 billion, over the next five years.
KEYWORDS Customer Satisfaction, Traditional marketing, Consumer Behavior, Company